02 — Butcher shop · Ruzafa, Valencia · 2024
Carnes Roypas
Design and development
Forty years of trust reduced to a single WhatsApp button.
The brief
An artisan butcher in Ruzafa since 1984. Locally sourced meat selected daily, and a neighbourhood clientele that has been walking through the door for decades. That audience does not buy through a shopping cart: they ask, they take advice, they order.
Building a checkout would have added friction nobody asked for. Ordering was solved through WhatsApp — where the customer and the butcher were already talking.
Decisions
01
WhatsApp as the single conversion. No cart, no signup, no payment gateway.
02
The story since 1984 up front: it is the asset, not a footer detail.
03
Four product categories, not a full catalogue nobody would maintain.
04
Opening hours and map above everything else on mobile.
Identity
#b23a2c
Carnes Roypas
